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Marketing In Inflationary Times—4 Ways For Brands To Reach Frugal Consumers

Tony Lederer, T&P’s Chief Strategy Officer sat down with AdAge to discuss the need for marketers to make smart solutions that satisfy fast-changing customer needs in this new inflation filled world.


With inflation at 40-year highs, sticker-shocked consumers are cutting back on their spending. Gone are the extra nights out and retail therapy splurges. Instead, consumers are shifting their spending to dollar stores, canceling subscriptions and eating less meat.

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