Brand Marketing Predictions for 2023—And How Agencies Will Be Impacted

The agency world, like the rest of life, spent 2022 in a state of heavy flux. From trying to pin down the most effective hybrid working arrangements to navigating a consumer landscape that went from free-spending to penny-pitching in just months, agencies have had to experiment and adapt to maintain a positive equilibrium.

The&Partnership’s Managing Director, Tamera Geddes, shared her 4 trends for shops to watch in 2023.

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