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The Neighbours

Car manufacturers will rather talk about new cars than about the many years of ownership that follows. But when it comes to Toyota the reliability of the car and the service you get in the workshop is an overlooked reason to choose a Toyota, and to maintain your authorized Toyota service provider.

The Neighbours is a creative platform that tells the story of the Toyota workshop in a humorous way. A story about a dedicated Toyota owner and his not to fortunate neighbour who would have been better off driving a Toyota.

The platform aims to attract new customers to the Toyota brand, to remind present Toyota owners that the Toyota workshop is the best choice and to celebrate the hundreds of Toyota employees who are the reason behind the fact that Toyota in May 2021 was voted to have Denmark’s best workshops for the 19th year in a row.


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