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Continental Foods

Blå Band Meal Cup

Instant meal choices, e.g. instant noodles, pastas and soups, have grown rapidly on the market over the last couple of years, especially with younger target audiences. Blå Band therefore chose to launch a new product and we got the assignment to launch their new Blå Band Meal Cups.


To showcase Blå Band Meal Cup as the perfect in-between meal snack we chose to visualize some of the situations in which Meal Cup is the perfect food on-the-go. Our campaign therefore aims to bring to life how it feels to eat a meal cup, and what sets it apart from other quick snack choices out there.


With the cup in focus we produced an immersive national campaign that showcases how short the gap between preparing and eating a Blå Band Meal Cup really is. Bon appetite!

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