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You Can Handle Anything

To celebrate the launch of their new handwash, the latest product in the INEOS hygienics range, INEOS has delivered a new brand campaign – You Can Handle Anything. Avoiding the cliche tropes of the hand hygiene advertising category, such as ‘99.9%’ and ‘defence’, the campaign is a bold and unfiltered look into the incredible things our hands help us to achieve every day.


Creatively conceived and executed by The&Partnership, with Wavemaker responsible for all media planning and buying, You Can Handle Anything is a compelling snapshot of human endeavour – championing the vital role of hands in everyday life.  In doing so, the multi-channel campaign relays the importance of protecting and caring for your hands, creating a meaningful and important role for INEOS’ hand wash in all aspects of consumers’ lives.

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