Stop the Silence
4 in 10 households will struggle to pay their next energy bill, yet 61% of people are unaware that financial support services exist for household debt1.
The “Stop the Silence” campaign aims to change that by raising awareness of the help available through the British Gas Energy Trust – an independent charitable organisation founded in 2004 by British Gas to support those facing financial hardship and energy debt.
The campaign from nucleus, the integrated agency group responsible for all British Gas communications, is led by an emotive film created with award winning director Geej Ower. The story is based on real conversations the British Gas Energy Trust has with the people it supports on a daily basis.
As well as lending his voice to the hero film the campaign spokesperson, Professor Green, shares his own experience of growing up in Hackney with his grandmother who regularly had to make the difficult choice between paying the bills and eating a hot meal.