LTA have announced a new summer campaign, #YourCourtYourRules, creatively concepted and executed by The&Partnership. Kickstarting the campaign is a world-first tennis court cover at the cinch Championships at The Queen’s Club, as part of a 360 integrated campaign.
The full #YourCourtYourRules campaign has been designed to both challenge perceptions of tennis and drive participation, empowering people to find tennis opportunities on the court and beyond and to play whichever way they like. It is the third campaign under LTA’s brand platform ‘Play Your Way’, which is an inclusive invitation to everyone and anyone to play the sport.
Featuring a striking image of a female player, the court cover sits at the heart of the action on centre court at cinch Championships. Making a bold statement at the renowned event of the ATP tour, the court cover showcases how tennis can be played and embraced by all. The 78ft long court cover provides a stunning visual spectacle for its audience.
To ensure the campaign goes beyond the cinch Championships and its fans, LTA and The&Partnership, have taken #YourCourtYourRules into the community, via a vast array of colourful, bold OOH, including; dynamic flyposter takeovers and geo-targeted 6s driving people to their local courts and DOOH 6s.