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Lexus Experience Tokyo

The&Partnership Tokyo announce their new Lexus Experience campaign.
A Lexus is more than its striking design or intricate craftsmanship. It’s the many details that are hidden behind its beautiful frame that make it unique. Each one fascinating. Each with a story to tell.

But unlike other auto brands that would write each feature and tell you how “amazing” they are, Lexus likes to travel a step further to show you.

Through the fusion of typography and design – in a futuristic-noir style – we created a campaign that leaves no questions as to how these technologies work and benefit the driver.

But don’t just take our word for it; experience amazing for yourself in every detail.


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