Our latest global campaign for Lexus envisions an electrified world in a series of future-facing films and social assets.
We follow Lexus’s revolutionary all-electric concept car, the LF-30, through bold, modern environments, to then reveal the current Lexus Electrified range; demonstrating that the innovative thinking behind the LF-30 also prevails in the brand’s electrified vehicles today.
Lexus launched the world’s first premium hybrid electric SUV in 2005; there are now 1.9m Lexus electrified vehicles on the road. The brand’s pioneering spirit is brought to life in the campaign by the LF-30 concept car, which embodies the intuitive luxury that the marque is known for. Lexus’ leadership of the current electrified landscape today is demonstrated by showing UX, RX, NX and ES, which along with LS, LC, IS and LM display the global line-up of exciting Lexus Electrified vehicles available today.
The social-first campaign includes a series of short social films and carousels that highlight key areas of innovation for Lexus. All assets contain the overarching message that with Lexus, you don’t have to imagine an electrified future; the Lexus signature human-centered approach to technology has been poured into every Lexus Electrified vehicle for years.
Lexus International, The &Partnership London, MPC and Smuggler faced the inevitable and universal challenges of producing and delivering a campaign during COVID. However, MPC’s industry-leading technology and innovation meant that the process was smooth and often in real-time. The result is captivating work, created entirely remotely, that delivers in all respects.