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For However You Halloween

For the first time since their brand relaunch, M&M’S® have released a new Halloween campaign. The campaign relays the message that whoever you are and however you choose to celebrate, we all have something surprising, fun and unique to bring to the Halloween party.


M&M’S and The&Partnership have created a campaign that looks to inspire confidence in everyone to join in on Halloween celebrations, aligning with M&M’S new global purpose – to use the power of fun to include everyone.


Sitting at the heart of the global campaign is a hero 15-second film, which was produced by House Special. The film features the iconic M&M’S cast of characters showcasing their different personalities and interests.

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