Follow The Light

Light up your world’ demonstrates the innovative self-lit pixel technology of LG’s new OLED evo. The campaign will live across all LG touchpoints in 2021, from their above-the-line advertising to their owned online channels.

The global campaign features a beautiful 90 second film, with various cut-down lengths. The film, shot by Sam Brown at Rogue, shows a woman’s wondrous journey through surreal environments as she follows vivid, coloured light. The playful light leads our woman past magical fish, a futuristic cityscape and an endless room of colour. The film also features a spectacular, internally lit tree which is the key visual for the whole campaign.

This self-lit tree key visual will be featured in print, OOH and also create the screen infill for the new LG OLED evo across all channels.