Virgin Radio UK today launches a new TV ad campaign featuring legendary broadcasters Chris Evans and Graham Norton, the stars of weekday breakfast and weekends respectively on the digital station.
The ad sees fans recognising the stars on the streets of London, asking “Aren’t you..?”. The fans are interrupted by Chris and Graham confirming that they are indeed… on Virgin Radio. Chris returned to the station – his spiritual home – in 2019, with Graham joining in 2021.
Created in partnership with News UK’s dedicated agency, Pulse Creative (a joint-venture between The&Partnership, mSix&Partners and Wunderman Thompson), the playful ad lets fans know that Virgin Radio is the only place to find Chris Evans and Graham Norton on the radio. The final shot of the ad shows the pair snuggled up in a fetching pair of Virgin Radio pyjamas!