Tara has been with mSix since 2019 and is the America’s lead and head of global coordination on the EA business. Disciplined in overarching brand strategy, planning and execution, Tara has been instrumental in introducing data-led, omni channel solutions to her clients, working across global, national and local accounts consisting of 150+ local markets. A 20+ year industry veteran, Tara has spent her career across multiple GroupM agencies and truly values the relationship aspect of business. She has worked across a breadth of categories including Gaming/Entertainment, Jewellery, Packaged Goods, Spirits, Consumer Electronics, Home Appliances, Financial, QSR/fast casual, and Technology.
Tara’s positive attitude has been recognized by Cable and Broadcasting Magazine as a “Top Media Planner” and Ad Age, where she was listed as a “Top 20 In Their 20’s” in the media industry. When not in the office, she can be found working out at Orange Theory Fitness, attending numerous sporting events for her 3 sons or enjoying wine at home with her husband and two puppies.