Shula is CSO EMEA & WW at mSix&Partners. A proudly hybrid strategist, Shula spent half her career in creative agencies before moving into media in 2013. She has an extensive track record in breaking down silos across creative, media and tech disciplines to create powerful brand experiences, winning awards for both her brand and media strategic work.

In her first 3 months at mSix&Partners, Shula was front and centre pitching and winning Karo and SC Johnson Lifestyle, both of which are growing into both integrated and international clients.