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The&Partnership The&Partnership
Managing Director mSix&Partners, EMEA

Iain Bignold​

As EMEA MD, Iain is responsible for working with our MD’s across the region to deliver success and growth.  This involves a combination of new business opportunities and also looking after key clients, Toyota & Lexus.  Since joining the agency in early 2017, Iain has pushed several important topics such as generating incremental trading value for our clients through Barter, increasing the use of analytics in planning to improve effectiveness and also assisting clients to get ready for a Cookieless future.  Before joining the agency, Iain spent 6 years at other groupm agencies on major Auto clients in both local, regional and global roles covering all major markets in Europe and APAC; including 2 years based in China.  Prior to this, Iain spent 5 years at OMD where he worked across many major categories including Travel, FMCG and Telecoms.

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