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The&Partnership The&Partnership

New training academy launched by The&Partnership & mSix&Partners

Accessible earn-while-you-learn training and work experience for underrepresented groups will be provided at a new Birmingham campus.

  • Up to 25 apprenticeships a year for young people aged 16-24 interested in careers in advertising and marketing.
  • Partnering with Google, Meta and TikTok will establish the first centre of excellence for media and creative specialists in Birmingham.
  • The&Academy will address the industry’s talent and diversity crisis, builds essential digital and data skills, and embraces levelling up outside London.


Birmingham, 13th July 2022: The&Academy, a new apprenticeship scheme for the advertising industry, has been launched by The&Partnership – one of the world’s fastest growing marketing networks, and mSix&Partners – a joint venture media network between The&Partnership and GroupM.


Based at a brand-new Birmingham campus, The&Academy will provide full-time training and work experience to the next generation of diverse talent who might not otherwise have considered careers in the digital and creative industries. [They will learn and apply from Day 1 essential skills for the future in digital, tech and data]. In its first year, the focus is on attracting up to 25 apprentices from Birmingham and the surrounding areas. In future years, The&Academy will expand to North America and Europe.


The&Academy will be delivered by Multiverse, providers of high-quality apprenticeship programmes for diverse future leaders, to establish the first-ever centre of excellence for both media and creative specialists in Birmingham. Partnering with Meta, Google and TikTok will ensure apprentices learn from and work alongside the best media, digital, and creative specialists around.


Johnny Hornby, Chairman and CEO of The&Partnership said: “Great brands are built by bringing together diverse creators and I’m proud that The&Partnership and mSix&Partners will be part of shaping the next generation of digital and creative talent. And of course digital, tech and data are essential skills for the future, not just in advertising but across the economy.”


Jess Burley, Executive Chair at mSix&Partners, said: “The&Academy provides new opportunities for young people from different and diverse backgrounds to access the digital and creative industries in a way that might not have been open to them previously. Our goal is to support them to learn, progress and become the future stars of advertising. We’re excited to be working with amazing partners in Google, Meta and TikTok and Birmingham is the perfect place to start.”


The&Academy aims to solve some of the pressing issues currently facing the advertising industry, as well as the creative industries generally. Over half of global Chief Marketing Officers think a skills shortage is holding the industry back.

During the year-long course, the curriculum will cover the key principles of the media and creative disciplines and incorporate partnerships with some of the biggest names in media and technology.


Recruitment is currently underway with applications open to 16 – 24-year-olds in Birmingham and the surrounding area.



About The&Academy
The&Academy is a new apprenticeship programme created to shape the next generation of digital and creative specialists. It will take on up to 25 apprentices between the ages of 16 and 24 from Birmingham and the surrounding area, to drive entry level talent into the industry.

The&Academy will work to attract talent from underrepresented groups who may not ordinarily consider careers in the industry. In year 1, the programme will be offering apprenticeships across both media and creative disciplines, for training developed with Meta, Google and TikTok.


About mSix&Partners
mSix&Partners is one of the fastest growing media agencies in the world. A progressive and entrepreneurial media network that was born digital, the agency is led by its partners who pride themselves on a pioneering, energetic approach and honest culture.


With over 40 offices worldwide, mSix&Partners is backed by WPP, the world’s largest communications agency network, and embraces a unique ownership structure between The&Partnership and GroupM.


mSix&Partners are powered by this partnership to go Further, Faster for its clients. They specialise in driving business growth by creating bespoke, dedicated, multi-disciplinary teams that closely partner client marketing operations with data and technology placed firmly at the heart.


The agency measures all success across the triple bottom line: people, planet & profit. These pillars inform everything they do as equal forces in its own agency business plan, underpinned by technology, data & analytics products.


Client partners include Electronic Arts, Toyota, Lexus, News Corp, Discovery, Whirlpool and Fossil.


About The&Partnership:
The&Partnership is both the UK & Europe’s fastest-growing independent agency network, increasingly known for its innovative in-sourced model.
Backed by WPP and spanning five continents, the 1500-strong multi-disciplined agency group has seen four continuous years of record growth against a challenging industry backdrop.


It attributes this rapid expansion to the success of its in-sourced ‘&Model’ agencies, with multi-disciplined, on-site teams working alongside clients’ marketing departments in new, nimble ways, to a single bottom line; delivering data-driven work to fit new marketing agendas.


Designed to meet clients’ growing need for maximum speed, agility, cost-effectiveness and integration, these multi-disciplined ‘&Model’ agencies are driving impressive results for clients including News Corp, Centrica, NatWest, Toyota, TELUS and Mars.


The&Partnership is partnered with global media planning and buying network mSix&Partners through a joint venture with GroupM.

For more information, contact:
Poppy Barnes / Head of Marketing, mSix&Partners / +447870265414

Tanu Anand / Global Head of Communications, The&Partnership / +447501078588

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