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We’ve been thinking about...

The Content Dilemma: A Blueprint for Better Content Creation

The new content landscape is exciting. Content can now live in more spaces and screens than ever before.

We can use data to inform our creative, and to precision target it. On paper, we should be making the most effective and compelling marketing ever made.

Most things are in place, but there is still one key piece of the puzzle missing – read on to find out we think this is…


Toyota recognised their existing siloed agency setup with multiple P&Ls and competing agendas was slow, expensive, fostered duplication, and lacked digital skill set.

Needing radical transformation, Toyota chose The&Partnership’s pioneering marketing model bringing together Strategy, Creative, Production and Media into one integrated agency team, powered by Data and Tech – read on to find out more.


Dynamic creative optimisation, DCO, should enhance a brands reputation with consumers by adding a layer of personalisation to their communication.

But too often they represent a largely misunderstood and underutilised opportunity in marketing – hit ‘Download’ to learn how we think DCO can live up to its name.


How Marketing Will Build Back Better

Johnny Hornby, The&Partnership Chairman and CEO, shares how brands can ‘Build Back Better After the Pandemic.’

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