WE HYBRID RACE
Toyota launches the New Yaris Hybrid in 2020. The first car connected thanks to the MyT App, which, based on your driving style, suggests how to reduce fuel consumption by analyzing a series of data. How to communicate these data in order to make them interesting?
The answer is the WEHYBRID RACE: an efficiency race organized during the “Giro d’Italia” cycling race, in which some influencers aboard a Yaris, challenged each other trying to cover as many kilometers as possible with the electric motor only.
All competitors achieved excellent performance, proving that with the new Toyota, efficiency is within everyone’s reach. The operation also achieved over 7 million Reaches, with 140,000 interactions and 6 million story views.