LAUNCH OF THE NEW YARIS HYBRID

The most important launch ever. With the new Yaris Hybrid Toyota wants to reconfirm its leadership in the hybrid market, attract a younger target and increase the brand image.

An online and offline campaign that spreads positive energy, creates empathy and inspires the target audience through the stories of the two exceptional ambassadors involved. In fact, Katelyn Ohashi and Levante’s energy fully represents the unstoppable energy of the new Yaris Hybrid, the best hybrid ever.

845.680 visits to the campaign landing page. 16.604 quote requests. New Yaris Hybrid sold in just 5 months.