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Toyota launches the GR SPORT as a high grade for the new C-HR Hybrid.
The purpose of the campaign is:

  • sustain Toyota C-HR sales and market through life cycle action;
  • conquest more emotional customers through GR SPORT grade introduction;
  • focus on the refined sporty design of GR SPORT to establish its role as the best looking car.


A European online and offline campaign where the new Toyota C-HR Hybrid GR SPORT, with its sporty look and Toyota Hybrid engine is the positive force that shakes people up.
With its perfect blend of style and substance it inspires the audience to “pop out” of the everyday ordinary environments.


The campaign reinforced the core values of the hybrid powertrain (dynamism and respect, power and silence, style and energy) and described the distinctive features of the GR SPORT version.


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