Growth
The&Model has transformed Toyota Europe’s approach to marketing
Toyota recognised their existing siloed agency setup with multiple P&Ls and competing agendas was slow, expensive, fostered duplication, and lacked digital skill set.
Needing radical transformation, Toyota chose The&Partnership’s pioneering marketing model bringing together Strategy, Creative, Production and Media into one integrated agency team, powered by Data and Tech.
Hit ‘Download’ to find out how they’ve benefited from double-digit creative, production and media savings, whilst hitting all-time-high brand metrics, media quality and client satisfaction scores.
Others brands benefiting from our new agency model:
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