There’s More To Argos
Argos and The&Partnership have launched a new brand platform that showcases the diverse range of products available at the retailer. The campaign aims to drive reappraisal for the brand and remind consumers that Argos is one of the number one destinations for premium tech, stylish homeware and essential household items.
Building on its position as one of the most cherished and reliable brands in the UK, Argos aims to shift perceptions about the quality of products that are on offer, brought to life through two new brand characters who draw attention to the breadth of Argos’ range.
The campaign introduces customers to two animated toy characters Connie and Trevor. Voiced by the brilliant duo, People Just Do Nothing’s Ruth Bratt and This Country’s Charlie Cooper, the loveable characters are seen discovering a variety of products that can be found within the Argos range in a way that only they could. These funny, inquisitive, yet naïve toys bring British wit and charm to the campaign. The characters are introduced across a collection of launch films directed by award winning James Rouse and animated by BAFTA, EMMY & GRAMMY nominated Untold studios.
The new brand ambassadors will also be launched across a campaign spanning TV, OOH, press, social, online and PR in the UK. They love to investigate the world around them, but often get it just a little bit wrong.
From an awkward meeting with a new Habitat cushion, to being blown away by hairdryers and conversing with wireless speakers, the campaign shows Connie and Trevor discovering Argos’ range of stylish and desirable products in surprising and unique ways, as only two curious small toys could. The new brand platform aims to challenge perceptions of Argos, as a destination for quality and style, as well as affordability.