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The Sunday Times, Platinum Jubilee Campaign

As the nation prepares to celebrate the longest reign in their history, The&Partnership has launched a series of ads to promote exclusive editorial coverage of The Platinum Jubilee from The Times and The Sunday Times.


The campaign directs people to read the publication’s The Definitive Coverage, which includes a collection of rare photographs, a giant pull-out poster, a guide to the celebrations, a 20-page supplement and in-depth features on every decade of her reign.


After an extensive archive picture search, royal scenes were created featuring Her Majesty from across the ages. In one scene, we see a 96-year-old Elizabeth shaking hands with her newly crowned, younger self. The campaign also features a ‘family’ of Queens – aged 25 to 96 – waving from the royal balcony, and the royal jet.

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