The Energy that Drives You On
Lexus and The&Partnership have joined forces with singer and songwriter Joy Crookes for their latest campaign, which celebrates the launch of the new Lexus UX. The collaboration signals a new era of modern luxury for the automotive brand and its culturally connected audience.
With its self-charging Hybrid powertrain, the new Lexus UX provides the consistent energy needed for a fast-paced urban lifestyle. To drive awareness of this, Lexus and The&Partnership have partnered with Mercury Prize-shortlisted Joy Crookes, a self-taught musician, who has used her innate talent, ambition and hunger to succeed – making her the embodiment of the new Lexus UX and inspiration for the “The Energy that Drives You On” campaign.