The&Partnership The&Partnership

TransPennine Route Upgrade

On Track to Better

A multimedia marketing campaign, ‘On track to Better’ launched across digital, TV, radio, digital billboards, display, social, PPC and in-station advertising. It marked the first major campaign to promote this multi-billion-pound programme of improvements.


At the heart of the campaign is a stop motion animation advert, featuring both TPE and Northern trains, that communicates just some of the many scheme benefits to customers.

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