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Heroic Medal

In light of the ongoing Covid-19 lockdowns across the world, and as a response to the postponement of the 2020 Olympic and Paralympic Games previously scheduled to take place in Tokyo this summer, “Heroic Medal” temporarily shifts Toyota’s attention and support away from podium places and feats of athleticism to instead focus on the frontline heroes of today fighting round the clock to keep us all safe in the battle against the current global pandemic.


The “Heroic Medal” campaign is a thank you message from Toyota and all of Toyota’s employees to these frontline heroes for their instrumental work, rightly pointing out that each and every one of them deserves a medal.


Directed and produced remotely, the 40” animation launched first across Toyota’s own social channels and is supported by print, digital and social executions across Toyota’s European markets.



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