Armani Beauty – Summer 2021 Social Media Campaign

Summer is a perfect time for the beauty brands to create new playful assets for Social Media. Staying relevant during this period is crucial for every brand. Telling a story that makes followers dream about the upcoming season is one of the major business objectives inspiring new shopping ideas.

The “Shades of Summer” campaign was inspired by summer skies. In summer the lighting is always changing throughout the day – starting from soft morning shades followed by bright sun, receding to the soft golden hour hues and finally ending with a magical summer night.

The creative idea behind this campaign was to produce ultra-sleek and minimalist visuals where we have gradient backgrounds reminiscent of the sky and the sun splashes on the products as the only decor.

24 static assets were produced including 4 short application videos.