Drive as you think
In May 2018, we launched the new Toyota campaign under the Drive as you think platform.
Here we worked on the leadership of the brand in the hybrid segment with a promise: in 2022, all Toyota sold will be hybrids. For getting that we launched different spots, like a manifesto with the Toyota C-HR model, where we told this promise and also, the values of the brand. We also created some digital content to clarify the characteristics of Toyota hybrid cars.
‘Drive As You Think’ got different awards:
Grand Prize for Advertising Efficacy at the 2018 Spanish Eficacia Awards
Gold for the Best Product and Services Campaign at the 2018 Eficacia Awards
Gold for the Best Integrated Campaign at the 2018 Eficacia Awards
Bronze in Integrated Campaign at the Festival de El Sol 2018
4 entries in the Creative Club Advertising Yearbook 2019