Lead by example with Toyota Camry

“An example of branded content consistent with the spirit of the brand and its trajectory in communication, which was created with the aim of creating awareness and generating engagement around the new model”

For the launch in Spain of Toyota Camry, we created a Branded Content campaign in which we redefined what leadership means based on becoming an example for others.

To call our target’s attention, we have 3 current leaders who break the schemes of the ‘classic leaders’ (Chema Alonso, Telefónica CDO; Nacho Pinedo, Founder of ISDI and Theresa Zabell, Olympic Medalist) and we seek that their stories motivate the rest to become benchmarks for their good work with those around them.