The&Partnership The&Partnership
The&Partnership
12.10.22

Tim Jacobs becomes ECD, new Business Director Harald Kluth

Great news at T&P Germany in both creative and account roles: Tim Jacobs becomes ECD, and Harald Kluth joins as the new Business Director.

 

Tim Jacobs, Executive Creative Director:

 

“I never want to experience again the moment after a successful client presentation when the client leans over to the media colleagues and asks, ‘And? What does the media team say?’ At The&Partnership, we don’t have that silo thinking. All the relevant players are sitting at the same table here. Every day, not just during pitches. My task will be to drive the creative footprint of the agency forward for all clients. I believe that the T&P agency model is the ideal setup for campaign development, to inspire people, and to emotionalize brands.”

 

Marek Michels, Managing Director & Partner:

 

“Tim will contribute his leadership and innovation to translate the agency’s creative product in Germany according to our international new client wins. With Tim, we’ve brought on board a top creative who lives up to the agency’s growth of the past 2 years – his international expertise with local grounding makes him the ideal fit for the further growth that lies ahead.”

 

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For the agency’s largest client, Toyota Germany, Harald Kluth now takes a seat in the advisory leadership from both creative and media perspectives. He will now assume the role of creative client lead. The Business Director has successfully led teams for 20 years, including for brands like Peugeot and Ford, and continues to drive the transformation that the automotive industry is facing. Most recently, Harald Kluth led a TBWA client unit spanning a broad range of categories and disciplines, from FMCG, fashion, retail, healthy living to employer branding.

 

“It’s exciting for me, after 26 years in the agency world, to finally come across an agency whose focus is on partnership with the client and working together to find the best solution. Instead of working in isolation with fragile interfaces, we’re developing more relevant communication for the client Toyota and the end customers. Collaborative work between creative, media, and analytics is mutually inspiring.”

 

The duo is already familiar from previous experiences and is ready to hit the ground running once again. Tim Jacobs: “Harald and I have rocked many things together before, and we can benefit from that. Best conditions to drive the agency forward and become a transformative force for our clients with our teams.”

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