Hybrid bedrock

Every day, lots of people ask Google questions about Hybrid cars. We noticed the content served in response to these questions was often inaccurate and poor quality, adding to the confusion around Hybrid. Through combining analysis of pan-European Google and YouTube Hybrid search terms with our own 15 market pan-European survey, we identified the Top 20 Hybrid questions people had, and developed a suite of 20 snack-size films to deliver straightforward, simple answers at the right times in the buying journey, reinforcing the messaging that Toyota is the authority on Hybrid.