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Get to Know The Hybrids

“Get to Know the Hybrids” campaign was carried out in 2017 with the participation of a well-known automotive journalist, Włodzimierz Zientarski.

A series of simple TVC’s were based on consumer research. We invited a group of people to share their fears and doubts regarding Hybrid cars. After testing a Toyota Hybrid together with Zientarski, the ads showed a significant change in their relationship with the car, dispelling their negative beliefs.

The campaign received a Silver Effie Award in 2019.


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