The&Partnership The&Partnership


Auto Magazyn

Toyota Motor Poland campaign for the 2019 sellout offer, featuring one of most popular automotive journalists in Poland, Włodzimierz Zientarski.

The campaign called “Auto Magazyn” was created in a TV show manner, becoming a part of native content within the advertising block.

The media covered television, radio, digital and Toyota showrooms. The&Partnership Poland was responsible for the creative, as well as media planning and purchase.


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