Auto Magazyn

Toyota Motor Poland campaign for the 2019 sellout offer, featuring one of most popular automotive journalists in Poland, Włodzimierz Zientarski.

The campaign called “Auto Magazyn” was created in a TV show manner, becoming a part of native content within the advertising block.

The media covered television, radio, digital and Toyota showrooms. The&Partnership Poland was responsible for the creative, as well as media planning and purchase.