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Red Tag Days

Red Tag Days is iconic in the auto industry, a sales event Canadian car buyers anticipate. It is instrumental to Toyota’s upward sales momentum. Keeping it fresh is a big and exciting challenge for the Agency.


The idea “Stop Dreaming, Start Driving” got the impact it was aiming for when it first launched, so we kept it for consistency. The fresh stories kept the simplicity and relatable charm one expects from Toyota, while showing the subtle nuances that differentiate a Corolla, RAV4 and Tacoma.


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