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Sleeman Breweries wanted a packaging refresh in line with their new brand campaign. The ask: to reinforce the brand’s heritage, quality credentials and improve consistency across the entire product line-up. The design features “Sleeman” in large bolded letters running down the length of the cans and products boxes; personalized with John Sleeman’s signature. To celebrate their unique Specialty beer line up, a series of illustrations were designed to tell the styles and stories behind each brew.

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