It’s time to Toyota

Coming off the heels of acquiring the national Toyota Dealers Association business, we needed to re-establish the brands tone and messaging. It’s Time to Toyota”, was a strong call to action bringing the Tier 2 brand out of the shadows and into the light. Using laser-focused strategies, engaging content, along with a cleaner, more focused design system that was easily regionalized, we saw an impressive jump in brand recall/recognition, showroom traffic, and ultimately vehicle sales.