The&Partnership The&Partnership

Refreshing: Sleeman Beer Gets a Makeover

Following its 30th anniversary, Sleeman Breweries, Canada’s third-largest brewer, formally launched a new positioning and brand campaign featuring new packaging design, a :30 commercial spot, digital and social content, as well as a website re-design and the tagline, “Here’s to Craftier Thinking”. See how The&Partnership rolled out the campaign ‘here

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