m/SIX has won the media business for JUST EAT, the UK’s leading online takeaway ordering service, following a competitive pitch run by Ebiquity.
Taking over from Havas, the incumbent of six years, m/SIX will lead JUST EAT into a new phase of growth, implementing a cross-channel media strategy to generate continuous brand visibility and sales growth.
JUST EAT, which has previously focused heavily on TV and offline media, has selected m/SIX for its specialisms in digital and addressable media, and its track record for targeting individual customers in the right place, at the right time, with the right message, at scale.
m/SIX will build a bolder, braver digital strategy for JUST EAT, targeting a broader audience and growing brand awareness and advocacy as well as driving a cumulative increase in sales through new and existing customers.
Alongside digital – and working closely with creative agency The Red Brick Road, the shop behind JUST EAT’s new ‘mini fist pump’ campaign – m/SIX will continue to build on Havas’ offline success, driving a strong above-the-line presence for the brand and exploring links with big broadcast opportunities.
Lucy Milne, UK Marketing Director for JUST EAT, said: “m/SIX presented a truly impressive, forward-thinking pitch, demonstrating real acuity in digital and data-driven strategies. As two new-age businesses with digital and tech at their hearts, m/SIX feel like the perfect partner to help lead our business and brand in the direction we’re aiming for.”
Jess Burley, CEO of m/SIX, said: “JUST EAT is exactly the kind of brand m/SIX were made to work with. We’re like-minded businesses with a similar passion for innovation, exploring new territories, and talking to customers in new ways. We’re delighted to have won the business, and we look forward to getting our teeth into a properly exciting brief to take a growing business to the next level.”