THE #LADYGARDENCAMPAIGN FOR THE GYNAECOLOGICAL CANCER FUND LAUNCHES ON INSTAGRAM AND TWITTER, REACHING 40M WITHIN 24 HOURS
The Gynaecological Cancer Fund – created last year by a committee of influencers including Jenny Halpern Prince, Mika Simmons, Tamara Beckwith Veroni, Astrid Harbord and Chloe Delevingne – has partnered with TOPSHOP and communications agency Halpern to raise awareness of the symptoms of gynaecological cancer among younger women.
The #LadyGardenCampaign launched earlier in September with a limited edition TOPSHOP ‘Lady Garden’ sweatshirt created by Black Score designer Simeon Farrar. Since launch, the campaign has been supported on Instagram and Twitter by celebrity influencers including Cara Delevingne, Chloe Green, Rosie Huntington Whiteley, Ellie Goulding, Charlotte Tilbury, Elizabeth Hurley, Sadie Frost and Kelly Hoppen. Within 24 hours, pictures the celebrities posted to Instragram and Twitter of themselves wearing the Lady Garden sweatshirts achieved a combined reach of over 40m.
TOPSHOP Oxford Street hosted an exclusive launch event for the #LadyGardenCampaign on the evening of Thursday 3rd September, attended by Sir Philip Green, the Gynaecological Cancer Fund Committee and a host of the campaign’s celebrity supporters including Yasmin Le Bon, Caroline Stanbury, Annabelle Nielson and campaign faces Jazzy de Lisser and Anaïs Gallagher.
A Lady Garden window display from Wild at Heart florist Nikki Tibbles was also unveiled in the Oxford Street store. The sweatshirts are available from TOPSHOP stores nationwide and at TOPSHOP.com throughout September.
Gynaecological Cancer is known as a silent killer, as its symptoms often go ignored or undiscussed, delaying the crucial early diagnosis which could prevent the disease from spreading. The #LadyGardenCampaign aims to make young women aware of the symptoms connected with Gynaecological Cancer and encourage them to talk more openly about symptoms which are often stigmatised or considered shameful.
Jenny Halpern Prince, founder of communications agency Halpern and a board member of the Gynaecological Cancer Fund Committee, said: “Our #LadyGardenCampaign represents a new breed of PR campaign – collaborating with the nation’s most influential Instagrammers to reach millions of people in 24 hours. And it demonstrates just how powerful an army of social influencers can be when it comes to rallying online communities and driving widespread awareness. We hope millions more get on board and help empower young women to open up about their bodies without shyness or shame.”
Sir Philip Green said, “The #LadyGardenCampaign is about a community of women coming together to share a message that needs to be heard. TOPSHOP is proud to be working with the Gynaecological Cancer Fund and supporting this important cause.”